Adobe plans to increase its focus on 'freemium' artificial intelligence products to grow its user base, foregoing short-term revenue gains. This strategy was announced alongside news that CFO Dan Durn will leave the company on June 15 for another opportunity. CEO Shantanu Narayen emphasized the importance of a smooth onboarding process to attract new customers for Adobe's AI offerings.

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Adobe to Focus on ‘Freemium’ User Growth Over Short-Term Revenue Gains as CFO Exits

The company now expects full-year revenue of between $26.5 billion and $26.6 billion

Elias Schisgall

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Illustration of the Adobe logo with a robotic hand in the foreground. Adobe also said that Chief Financial Officer Dan Durn would leave the company on June 15 to pursue a different professional opportunity.Dado Ruvic/Reuters

Adobe ADBE-6.25%decrease; down pointing triangle plans to focus on its “freemium” artificial-intelligence offerings in an effort to grow its user base at the expense of short-term annualized recurring revenue growth amid plans for its finance chief to step down.

Acquiring new customers through a frictionless onboarding process without immediate paywalls will be the best way to drive adoption of Adobe’s AI products, Chief Executive Officer Shantanu Narayen said on an analyst call.

Adobe to Focus on ‘Freemium’ User Growth Over Short-Term Revenue Gains as CFO Exits

Adobe to Focus on ‘Freemium’ User Growth Over Short-Term Revenue Gains as CFO Exits

The company now expects full-year revenue of between $26.5 billion and $26.6 billion

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