Apple Hikes Mac, iPad Prices on Memory Shortage; Shares F…

Apple Inc. has announced price hikes for all Macs, iPads, home devices, and the Vision Pro to counteract rising costs due to a significant shortage of memory chips and storage. These changes were implemented globally on its online retail store. While prices for the iPhone, Apple Watch, and AirPods remain unchanged for now, the company has indicated that further adjustments may occur for other products in the future.

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WATCH: Apple customers may experience sticker shock next time they look to buy one of many products. Source: Bloomberg

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By Mark Gurman

June 25, 2026 at 12:39 PM UTC

Updated on June 25, 2026 at 8:11 PM UTC

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Apple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage.

The price hikes, which went live on its online retail store Thursday, are in effect globally. The company did not raise iPhone, Apple Watch or AirPods prices on Thursday, but hinted there may be more price adjustments to additional products in the future.

Read Original at Bloomberg.com →

Apple Hikes Mac, iPad Prices on Memory Shortage; Shares Fall