Apple’s Sweeping Price Increases Bring Home the Costs of …

The Bloomberg article by Mark Gurman discusses Apple's significant price increases for products, which reflect the rising costs associated with the AI era. The article highlights ongoing developments, including updates on MacBook specifications, future chip plans (M5 Ultra, M6, and M7), and Meta's launch of new glasses. It also touches on the challenges faced by Apple's new CEO, who needs to revitalize a struggling design team.

Newsletter

Power On

FacebookXLinkedIn

EmailLink

Gift

Expand

An Apple store in Shanghai, China.Photographer: Qilai Shen/Bloomberg

FacebookXLinkedIn

EmailLink

GiftGift this article

Confidential tip?\ Send a tip to our reporters

Site feedback:\ Take our SurveyNew Window

FacebookXLinkedIn

EmailLink

Gift

By Mark Gurman

June 28, 2026 at 2:00 PM UTC

BookmarkSave

Lock

This article is for subscribers only.

Apple’s extensive price hikes are a blow to many customers and an implicit indictment of the AI era’s soaring costs.Also: The latest on the touch-screen MacBook and Apple’s M5 Ultra, M6 and M7 chip plans; Meta launches in-house glasses designs and Apple releases new “27” software betas.

Last week in Power On: Apple’s new CEO must rebuild a design team that has lost its way.

Read Original at Bloomberg.com →

Apple’s Sweeping Price Increases Bring Home the Costs of the AI Era