Arnault Joins X as LVMH CEO Fights Off Rumors of Family D…

Bernard Arnault, Europe's richest individual, made his debut on social media platform X at the age of 77, responding to recent newspaper allegations about family disunity. The piece highlights his engagement with media and public perception amidst ongoing scrutiny.

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By Angelina Rascouet

July 27, 2026 at 12:00 PM UTC

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Europe’s richest person has finally joined the social media fray.

On Monday, 77-year-old Bernard Arnault sent his first post on X after taking a swipe at a series of newspaper articles that included allegations of disunity in his family.

Read Original at Bloomberg →

Arnault Joins X as LVMH CEO Fights Off Rumors of Family Disunity