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Bouygues Telecom consortium agrees to buy Patrick Drahi’s SFR for €20.35bn
Bid from group including Orange and Free-Iliad faces showdown with antitrust regulators in Paris and Brussels
The deal ends a saga which began last summer when the bidders began work on a bid that would reduce the French mobile market from four players to three. © AFP via Getty Images
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Kieran Smith in London
PublishedJune 6 2026
UpdatedJune 7 2026
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A consortium led by Bouygues Telecom has agreed a memorandum of understanding to acquire billionaire Patrick Drahi’s French telecoms business SFR for €20.35bn, in a landmark deal to consolidate the French telecoms market and test European regulators’ appetite for mergers.
Bouygues, Orange and Xavier Niel-owned Free-Iliad submitted a joint offer on Saturday night to carve up SFR’s mobile, broadband and business operations between them.
The deal ends a saga which began last summer, when the bidders began work on the bid to acquire SFR and reduce the French mobile market from four players to three.
The final bid is the same as the €20.4bn offered in April and up from the €17bn proposal first made by the consortium in October, as the bidders worked to convince Drahi to sell the business he acquired in 2014.
The proposal — which is subject to regulatory approval — is likely to lead to a showdown with antitrust regulators in Paris and Brussels, who have historically been wary of “four to three” telecoms mergers, believing they may lead to higher prices for consumers due to less market competition.
However, regulators in Paris are thought to be more open to a deal than they have been historically, while European watchdogs announced the biggest relaxation of corporate merger rules in decades earlier this year.
For Drahi, the sale is the latest in a series of moves to cut the $60bn debt pile he amassed building his telecoms and media empire over the past two decades. Last year, he finalised a deal to reduce the debt of Altice France — of which SFR is a part — to about €15.5bn from €24bn.
The proposed structure of the takeover would involve Bouygues, Iliad and Orange splitting SFR’s consumer mobile and broadband unit and its customers between them, while Bouygues would have the business that serves corporate clients.
The consortium said break-up fees had been agreed and ranged between €0.1bn and, in case of signing, €2bn, depending on the initiator of the break-up and the reasons for and timing of termination.
The French government, a shareholder in Orange, said the agreement was a “major step for a transaction that will have an impact on the entire French and European telecoms sector.”
“We will follow the transaction closely,” economy minister Roland Lescure said in a statement, adding that the government would look particularly at how jobs would be preserved for the longer term and at the prices of subscriptions for consumers.
The consortium said the signing of the definitive legal documents was expected in the second half of 2026 while the completion of the transaction could occur in the second half of 2027.
Additional reporting by Sarah White
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