Buc-ee’s fight with Georgia store in spotlight after late…

Teddy's Markets, a small convenience store chain in Georgia, gained support from John Oliver in its trademark dispute with Buc-ee's, a larger Texas-based company. On his July 26 show, Oliver discussed the ongoing legal battle, highlighting Buc-ee's history of suing smaller businesses over trademark infringement. Buc-ee's has opened over 50 locations in the U.S. and is expanding in Georgia. The lawsuit arises from claims that Teddy's branding is "confusingly similar" to Buc-ee's, particularly regarding their mascots. This case emphasizes the challenges smaller companies face against larger corporations in trademark disputes.

By Alex Nettles

Aug 5, 2026

Georgia’s own Teddy’s Markets, a small convenience store chain with two locations in the Peach State, has won over a big-name defender in its ongoing trademark dispute with Texas highway titan Buc-ee’s.

The host of “Last Week Tonight with John Oliver” on HBO dedicated a segment on his July 26 episode to explaining the legal trademark controversy surrounding Buc-ee’s, which has lodged at least a half-dozen lawsuits against smaller companies over what it says is infringement.

Teddy’s, which was sued by the Texas company earlier this year, became a central part of Oliver’s illustration of the issue as he broke down the allegations in the trademark dispute and compared the two companies’ logos.

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Buc-ee’s filed a trademark infringement lawsuit against Teddy’s Market, saying it operates under a “confusingly similar” brand. At issue are the mascots for Buc-ee's (right) and Teddy's Market. (Ben Hendren for the AJC, Hyosub Shin/AJC)

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Correction

This story was updated to correct the city for the Teddy's Market on Prominence Point Parkway.

About the Author

AlexNettles

Alex Nettles is a breaking news reporting intern for The Atlanta Journal-Constitution. He is a recent graduate of Elon University who loves hearing a good anecdote.

Buc-ee’s fight with Georgia store in spotlight after late night show prank

Correction

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