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Buc-ee’s responds as beaver logo battle gains national attention
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by Avery Feldman and Trey Brown - 08/07/26 12:23 PM ET
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by Avery Feldman and Trey Brown - 08/07/26 12:23 PM ET
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Buc-ee's responds to lawsuit as beaver battle continues
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Buc-ee's responds to lawsuit as beaver battle continues
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BEAVERCREEK, Ohio ( WDTN) – As the lawsuit between Buc-ee’s and Beaver Mini Mart continues, the former is speaking out for the first time.
Arch Aplin III, owner of Buc-ee’s, said the matter could have been avoided altogether.
Huber Heights, Ohio, Mayor Jeff Gore spoke with Aplin about the lawsuit and revealed details from that conversation in a Facebook post.
Gore said that he was told that the owner of Beaver Mini Mart seeks to trademark Beavermart at the federal level. Gore said he was told that this trademark filing was made after Buc-ee’s announced its Huber Heights location.
“Mr Aplin told me directly that Buc-ee’s had no issues with Beavermart using the Beaver logo in Beavercreek. He understood and said that makes sense. What Buc-ee’s did not want was a series of Beavermarts popping up across the state or regionally or eventually nationally that violated their trademark.”
Gore said that Aplin has sent emails and mailings to attempt a resolution but reportedly only recently received a response from the Mini Mart.
The lawsuit between the two entities has become a national headline, as many, including Beavercreek community members and Ohio state leaders, have rallied behind the small business. A GoFundMe for the business has raised over $45,000 as of this publication.
The suit argues that the Mini Mart’s beaver, with its “wide eyes and a smile” that also “uses red as a predominant color,” is too similar to Buc-ee’s and could cause confusion.
Beaver’s Mini Mart in Beavercreek, Ohio, has become the latest target of Buc-ee’s, which is now suing the small business over trademark infringement. (WDTN)
The Buc-ee’s convenience store is seen on June 12, 2024 in Luling, Texas. The Texas-based convenience store and gas stop, Buc-ee’s has become the world’s largest convenience store with over 100 gas pumps and a 75,000 square feet store. The newly opened location in Luling is nearly 30 times larger than average convenience stores, and hosts thousands of food and beverage options. (Photo by Brandon Bell/Getty Images)- Beaver’s Mini Mart in Beavercreek, Ohio, has become the latest target of Buc-ee’s, which is now suing the small business over trademark infringement. (WDTN)
- The Buc-ee’s convenience store is seen on June 12, 2024 in Luling, Texas. The Texas-based convenience store and gas stop, Buc-ee’s has become the world’s largest convenience store with over 100 gas pumps and a 75,000 square feet store. The newly opened location in Luling is nearly 30 times larger than average convenience stores, and hosts thousands of food and beverage options. (Photo by Brandon Bell/Getty Images)
The Buc-ee’s convenience store is seen on June 12, 2024 in Luling, Texas. The Texas-based convenience store and gas stop, Buc-ee’s has become the world’s largest convenience store with over 100 gas pumps and a 75,000 square feet store. The newly opened location in Luling is nearly 30 times larger than average convenience stores, and hosts thousands of food and beverage options. (Photo by Brandon Bell/Getty Images)
This is not the first of such claims from the travel center chain, as it has sued several other businesses state and nationwide.
Bryan Schroll, a legal expert at Cedarville University, said most businesses end up settling and changing their logo.
A cash mob was happening Friday in Beavercreek. The community-hosted event urged residents to buy at least $20 worth of items from the Mini Mart, with organizers saying that it brings back a community tradition.
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