Skip to Main Content
Skip to...
Select
- What to Read Next
- Most Popular News
- Most Popular Opinion
Hang Seng\ \ 24095.62\ \ -1.28%
BSE Sensex\ \ 73983.18\ \ 0.09%
Singapore\ \ 4945.00\ \ -0.28%
Advertisement
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
OpenAI Considers Drastic Price Cuts, Anticipating War for Users With Anthropic
The company might lower prices for tokens, the central unit for gauging AI costs, though the discussions are still in flux
By
and
June 10, 2026 9:36 pm ET
Listen
(1 min)
OpenAI is considering drastically lowering the prices it charges users as it seeks to win customers from its rival Anthropic.
The company is weighing significant cuts to what it charges for tokens, the unit of measurement artificial-intelligence firms use to bill for their products, according to people familiar with the matter. The move would be in anticipation of similar cuts the company expects at Anthropic, the people said.
Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
content frame
An error has occurred
You are Trying to Access a WSJ News Exclusive
Read it now when you subscribe
$13.75/Week
$7/Week
- Everything in WSJ, plus MarketWatch, Barron's, and Investor's Business Daily.
$11.25/Week
$4/Week
- Full digital access to WSJ across devices.
Continue to Checkout
You can cancel anytime.
View Other Subscription Options
Already a subscriber? Sign In
Continue reading your article with
a WSJ subscription
Already a subscriber? Sign In
Up Next
OpenAI Files to Go Public in Test of Investor Appetite for Top AI Startups
June 8, 2026
Tech, Media & Telecom Roundup: Market Talk
6 hours ago
Advertisement
Wall Street Is Rushing to Fund the AI Bonanza in Every Conceivable Way
June 8, 2026
From giant debt deals to IPOs, tech companies keep raking in investor cash.
Tech, Media & Telecom Roundup: Market Talk
June 9, 2026
Anthropic Releases New ‘Mythos-Class’ Model to General Public With Guardrails
June 9, 2026
EXCLUSIVE
Anti-Nvidia Data-Center Startup Is Valued at $1.55 Billion in New Funding Round
11 hours ago
TensorWave will use a fresh $350 million to fill more data centers with chips from AMD, an investor.
My plumber charged $160 to fix the cistern on my toilet — but created another problem. Do I pay again?
3 hours ago
“The cistern on my toilet has been constantly refilling and making a hissing noise.”
A Quebec Lakefront Estate Designed by Hollywood’s Favorite Architect Is Poised to Set a Price Record
5 hours ago
Videos
Embed code copied to clipboard
Copy Link
Copy Embed
Facebook
TwitterCloseCreated with sketchtool.
Your browser does not support HTML5 video.
0:00
PlayCreated with sketchtool.
Paused
MuteCreated with sketchtool.
0:00 / 8:51
ShareCreated with sketchtool.Closed Captions ActiveCreated with sketchtool.Fullscreen InactiveCreated with sketchtool.
Click for Sound
What the SpaceX IPO Means for This Texas Border Town
How AI Could Soon Handle Your Dinner Plans
Who Is Responsible When AI Makes a Mistake?
Reviews and recommendations, independent of The Wall Street Journal newsroom.
The Best Father’s Day Gifts for Every Type of Dad
Best Private Student Loans in June 2026
Cheap Full Coverage Car Insurance in 2026
High-Net-Worth Life Insurance: Strategies for Wealthy Individuals and Families
How Much Money Can You Make Chasing High‑Yield Savings Rates?
5 of the Top Financial Advisor Companies for Retirees: Well-Known Fiduciary Firms to Consider
Real Estate Insights
The Luxury Boomtowns That Never Went Bust
Kennedy Heiress Lists Cape Cod Home for $1.6 Million After Failed 'Dream'
Michelle Pfeiffer Reveals Struggle To Adapt to Rancher Lifestyle While Filming 'The Madison'
Gayle King Recalls Finding Her Husband Cheating on Her in Their Marital Home
Inside Rob Gronkowski's Impressive $13 Million Property Portfolio
PICTURED: Meg Ryan's $15.3 Million 'Secluded' Hamptons Retreat
Advertisement
Most Popular News
Why the Supreme Court Is Debating Which Founding Fathers Were Drunks
Trump Says U.S. Will Launch New Attacks on Iran
Economists Weigh In on the Future of Work and AI
U.S. Launches Strikes on Iran in Response to Downed Apache Helicopter
Fidelity Bets People Want Their 401(k)s to Look More Like Pensions
Most Popular
OPINION
Why Teenagers Stopped Working in the Summer
CBS and the Cost of Not Apologizing
Trump’s Latest Big Tax Increase
Trump Nears the Big 8-0
Down Goes International Criminal Court Prosecutor Karim Khan
Further Reading
SpaceX’s AI Pursuits Have Yet to Take Off
Bristol-Myers Squibb Brings Anthropic’s Claude to 30,000 of Its Staff
Anthropic Lets Mythos Users Share Cyber Threats With Others
Anthropic Raising $30 Billion More as AI Labs Absorb Majority of VC Funding
Companies Have a New AI Problem: Too Many Agents
Advertisement
Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
Read Original at WSJ →