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GM's Q2 US sales fall on discontinued models, EV slump; trucks and SUVs hold the line
Pras Subramanian· Senior Reporter
Wed, July 1, 2026 at 11:59 AM EDT3 min read
GM ( GM) reported second quarter US sales of approximately 715,000 vehicles, a drop of 4.2% compared to a year ago, but said it remained the top-selling automaker in the country on the strength of its trucks, SUVs, and crossovers.
The Big Three automaker pinned much of the year-over-year decline on discontinued models, counting more than 12,000 units from vehicles GM dropped, which include the Cadillac XT4 and XT6 and the Chevrolet Malibu.
GM North America president Duncan Aldred said customer demand is "resilient, especially for our trucks and SUVs," and that the company is holding "discipline on inventory, pricing and incentives to deliver strong margins."
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The biggest decline percentage-wise came from GM's EVs. Sales of the Chevrolet Equinox EV fell 61.8% to 6,660, the Blazer EV dropped 68.1%, the GMC Hummer EV slid 56.8%, and the Cadillac Lyriq was off 16.1%.
The pullback follows the expiration of the federal EV tax credit, which pulled demand forward into late 2025. Even so, GM said its share of the US EV market rose about a percentage point this year to an estimated 13.5% to 14%, keeping it the No. 2 EV seller behind Tesla ( TSLA).
GM's gas-powered trucks and SUVs did the heavy lifting. GMC Sierra pickup sales rose 5% to 95,147, which GM called its best-ever Sierra quarter, led by an 11.3% gain in the light-duty Sierra. Meanwhile, Chevrolet's workhorse Silverado light-duty pickup sales were essentially flat for the quarter, selling around 95K units.
Light-duty pickup sales overall were up 4%, and GM said it is on track to lead the full-size pickup segment for a seventh straight year, with segment share near 42%.
A GMC Sierra is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada February 13, 2025. REUTERS/Carlos Osorio·REUTERS / REUTERS
SUVs and crossovers were the other bright spot. The Chevrolet Traverse jumped 19.5% to 43,568, the Trailblazer rose 28.4%, and the Buick Enclave climbed 23.5%. The GMC Terrain gained 23.2%, and the Canyon midsize pickup rose 22%.
Sales of full-size SUVs, typically big sellers for GM, were mixed, with the Tahoe down 8.1%, the Suburban off 20.4%, and the GMC Yukon down 3.9%. GM said it still outsells its nearest competitor in the segment threefold and is on pace to lead full-size SUVs for a 52nd straight year, adding that the vehicles are selling with "very low incentives and tight inventories." A GM spokesperson confirmed tighter inventory levels impacted full-size SUV sales.
Along with tighter inventory, GM's pricing discipline was also a strong point. GM said Q2 average transaction prices topped $52,400, reflecting its mix of trucks, SUVs, and luxury vehicles, and that incentives have stayed below the industry average for three years running.
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The automaker closed the quarter with about 511,000 vehicles in dealer inventory, or 55 days' supply, including units in transit, within range of the 50-60 days' supply that GM historically targeted.
Pras Subramanian is the lead auto reporter for Yahoo Finance. You can follow him on X and on Instagram .
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