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Kroger logo is seen in this illustration taken, February 11, 2025. REUTERS/Dado Ruvic/Illustration Purchase Licensing Rights, opens new tab

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July 1 (Reuters) - Kroger (KR.N), opens new tab said on Wednesday it would buy supermarket chain Giant Eagle in ​a $1.65 billion deal, as it looks to scale amid ‌intense competition in the grocery sector.

The deal follows Kroger's failed $25 billion merger plan, opens new tab with grocer Albertsons (ACI.N), opens new tab in 2024, after courts blocked the deal.

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Dealmaking ​in the consumer industry, including food, beverage, personal ​care, pet products and health, has been robust. Companies are ⁠consolidating to weather inflationary pressures, shifting consumer preferences and competition.

Kroger ​is fighting intense competition from rivals including Walmart (WMT.O), opens new tab and online retailers such as ​Amazon (AMZN.O), opens new tab. It has been trying to bring down grocery prices to appease consumers battling cost-of-living pressures.

"We evaluated the opportunity carefully, and the strategic ​fit is clear. Giant Eagle expands our reach into ​attractive adjacent markets," Kroger CEO Greg Foran said.

The transaction involves $1.25 billion ‌in ⁠cash consideration and the assumption of approximately $400 million in Giant Eagle's outstanding liabilities, Kroger said.

Shares of Cincinnati, Ohio-based Kroger were down about 2% in premarket trading.

Giant Eagle operates around 197 supermarkets and 11 ​standalone pharmacies ​across northern ⁠Ohio, western Pennsylvania, West Virginia, Maryland and Indiana.

In comparison, Kroger operates about 2,700 supermarkets and ​multi-department stores and around 2,200 pharmacies across ​35 ⁠states in the U.S.

The retailer expects the transaction to be accretive to adjusted profit in the second full year following the deal's ⁠close ​in 2027.

Kroger reaffirmed its annual forecasts in ​June as it warned about inflationary pressure in the back half of the year.

Reporting ​by Neil J Kanatt in Bengaluru; Editing by Shreya Biswas

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