Netflix's stock has dropped significantly following disappointing Q2 earnings, though analysts believe the market overlooks its long-term growth potential. The company reported revenues of $12.56 billion, slightly below expectations, and a reduced forecast for Q3 revenue. Despite this, Netflix has repurchased $4.7 billion in stock, signaling confidence in its value. Analysts suggest that the company continues to have substantial room for growth in global market penetration and could benefit from advancements in AI. Furthermore, strong subscriber retention indicates that viewer engagement remains solid despite competition from other platforms. CFO Spencer Adam Neumann emphasized Netflix's focus on sustainable growth rather than short-term fluctuations.

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Big Tech CFO Daily

Netflix stock hits a 52-week low after earnings—but analysts say investors are missing the bigger picture

Sheryl Estrada

By Sheryl Estrada Sheryl Estrada

Senior Writer and author of CFO Daily Down Arrow Button Icon

Sheryl Estrada

By Sheryl Estrada Sheryl Estrada

Senior Writer and author of CFO Daily Down Arrow Button Icon

July 17, 2026, 9:17 AM ET

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There may be a growth story brewing at Netflix that the market is missing.Getty Images

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Good morning. Netflix’s stock fell again after the streaming giant reported second-quarter earnings on Thursday, extending a selloff that has erased roughly a third of its value since April. While investors remain concerned about slowing engagement and a softer-than-expected outlook, analysts say the market may be overlooking the company’s long-term growth story.

Leaderboard

Fortune 500 Power Moves

Christian (Chris) Lown has been appointed EVP and CFO of Allstate Corporation ( No. 64), effective Aug. 3. Lown succeeds Jess Merten, who was named president of property-liability in October 2025 after serving as Allstate's CFO. John Dugenske, president of investments and corporate strategy, has served as interim CFO. Lown has more than 25 years of senior leadership experience. He joins Allstate from CoStar Group, where he served as CFO and led finance, investor relations, business development, and facilities. He previously served as CFO at Freddie Mac and Navient Corporation, following senior finance roles at Morgan Stanley and UBS.

Alexis Rollier was appointed CFO of PVH Corp. ( No. 446), home to brands Calvin Klein and Tommy Hilfiger, effective in early September. Rollier brings more than three decades of experience. He joins PVH from Sephora, part of the LVMH Group, where he has served as global chief operating officer and global CFO since 2018. Before that, he held senior leadership roles at the company, including CFO for Europe and the Middle East, and CFO. Earlier in his career, he served as global CFO at Guerlain and held senior finance roles at Kingfisher and LVMH.

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts— see the most recent edition.

More notable moves this week:

Erica Smith was appointed CFO of Klaviyo (NYSE: KVYO), an autonomous B2C CRM, effective Sept. 1. Smith will succeed Amanda Whalen, who announced in May her plan to step down as CFO. Whalen will remain employed with Klaviyo until Sept. 4, and will then move into an advisory role through November. Smith joins Klaviyo from CyberArk, recently acquired by Palo Alto Networks, where she previously served as CFO. At CyberArk and, earlier, at Demandware, she led investor relations programs, expanded sell-side research coverage, and guided both public companies through financings.

Robin Rossmann was promoted to CFO of CoStar Group, Inc. (Nasdaq: CSGP), a provider of online real estate marketplaces, effective July 31, succeeding Christian Lown, who is stepping down to pursue an opportunity outside the company's industry. Rossmann currently serves as CoStar Group's managing director for Europe, and is a member of the company's executive leadership team. Over the past decade with STR and CoStar Group, he has played a central role in launching CoStar Group products across global markets, executing and integrating acquisitions, scaling international operations and advancing strategic initiatives.

Anya Hamill, CFO of Laird Superfood, Inc. (NYSE American: LSF), will resign from her position, effective Aug. 31. Hamill’s resignation is not the result of any disagreement with the company, its management, or its board of directors. Laird Superfood has begun a search process for a new permanent CFO, including both internal and external candidates. The company does not expect this leadership transition to affect its previously announced financial guidance or ongoing business operations, according to the announcement.

Sarah M. Romano was appointed CFO of SS Innovations International, Inc. (Nasdaq: SSII), a developer of innovative surgical robotic technologies, effective Aug. 3. Romano brings more than two decades of experience. Most recently, she served as CFO of Vicarious Surgical, a robotic surgery company. Romano also previously served as CFO of Entero Therapeutics and Kiora Pharmaceuticals. She began her career as an auditor at PricewaterhouseCoopers.

Bob Fishman has been appointed interim EVP and CFO of Pentair plc(NYSE: PNR), a global water treatment company. Fishman's appointment follows Nicholas Brazis' departure from the company on July 10 to pursue another opportunity at a private company. Fishman originally joined Pentair in 2020 and served as the permanent EVP, CFO and chief accounting officer until March 2026. Brazis then served as CFO from March until July. Pentair has initiated a search to identify its next CFO.

Will Mudd was promoted to CFO of Guardian Pharmacy Services (NYSE: GRDN), one of the nation's largest long-term care pharmacy services companies. Mudd, who joined Guardian in 2012, was promoted to CFO after serving as senior vice president of finance, where he helped build Guardian's finance organization and played a key leadership role in the company's transition to the public markets.

Big Deal

A new report from global hiring platform Multiplier finds that 87% of U.S. SMBs now view cross-border hiring as essential, not optional, as they confront a worsening shortage of AI-skilled talent and tighter immigration rules. For finance leaders, that shift is directly shaping workforce strategy and cost structures: 76% of respondents say H‑1B visa restrictions are already forcing them toward remote‑first, distributed teams, while a growing share are revisiting budgeting, compliance, and payroll operations to support global hiring at scale.

Going deeper

Here are four Fortune weekend reads:

" Visa launches new platform to provide stablecoin services to more than 200 million merchants" —Camila Grigera Naón

" Warsh’s Fed plan means it’s time to read the bond market backwards, says Morgan Stanley chief—and it could be great news for borrowers and homeowners" —Eleanor Pringle

" Jeff Bezos’ Blue Origin is boosting employee pay to compete with SpaceX—but an advisor warns of ‘golden handcuffs’" —Sydney Lake

“ Disney’s cruise ship fleet generated $3 billion in the last fiscal year—and the company plans to add 5 more in a $60 billion expansion” —Christian Sylt

Overheard

"The capacity to connect with people, sit through awkward small talk, or simply show up in person is a muscle that needs to be practiced, otherwise it weakens."

—Esther Perel, a psychotherapist and author, told Fortune in an interview.

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About the Author

By Sheryl EstradaSenior Writer and author of CFO Daily

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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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