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Taco Bell’s Plan to Win Back Customers After Cyclospora Illness Outbreak
Company is pumping out $1 deals, new food options to recover from slumping sales
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Taco Bell has a battle plan to bring back customers after a parasitic outbreak was linked to lettuce served at its restaurants. The plan includes $1 Mexican Pizzas and limited-time offers such as butter chicken tacos.
While health authorities linked an outbreak of cyclospora-related illnesses to product giant Taylor Farms, the fast-food standout has been hurt by people reporting explosive diarrhea and stomach cramping after dining at the chain’s locations.
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