Companies are increasingly relying on internal groups of AI 'champions' to help promote and facilitate the adoption of AI tools among skeptical employees. This strategy aims to leverage the enthusiasm and knowledge of AI-savvy colleagues to overcome resistance from those who are distrustful or unfamiliar with the technology. As companies invest significantly in integrating AI into their operations, addressing employee concerns about these tools becomes essential for successful implementation.

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https://www.wsj.com/cio-journal/the-ai-superfans-companies-count-on-to-convert-the-skeptics-5b301a90

The AI Superfans Companies Count On to Convert the Skeptics

Companies are increasingly mobilizing internal groups of AI ‘champions’ as a way to sell their more reluctant colleagues on the technology’s benefits

Isabelle Bousquette

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Illustration of a woman wearing a championship belt with "AI Champion" on it. Thomas R. Lechleiter/WSJ

Not every worker is ready to embrace the AI tools their companies are rolling out. But executives are betting that for every employee on the fence, there’s a more enthusiastic, AI-savvy colleague who can change their mind.

Tapping these internal “AI champions” has become a critical method for driving workforce adoption, and the stakes are high. Companies are spending heavily to remake their businesses around the technology only to find that workers who either don’t trust the tools or don’t know how to use them are among the biggest roadblocks.

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