Whatnot, a rapidly growing live-shopping platform, has seen its valuation soar to $20 billion, nearly doubling from $11.5 billion in October. The increase follows a $545 million funding round, contributing to a total of approximately $1.5 billion raised since the company's inception in 2019. Investors are keen to support Whatnot's innovative live-shopping model.

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https://www.wsj.com/business/retail/the-hottest-app-in-retail-is-now-worth-20-billion-c98f0897

The Hottest App in Retail Is Now Worth $20 Billion

Whatnot, fast-growing live-shopping platform, has nearly doubled its valuation in less than a year

Hanna Krueger

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Sarah Nassauer

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Hugo Carvalho attending a live sneakers auction sale session on the Whatnot app. A seller runs a live sneaker auction on the Whatnot platform.Alain Jocard/AFP/Getty Images

Fast-growing shopping app Whatnot is now valued at $20 billion, nearly double the $11.5 billion valuation it hit in October, after a new round of funding from investors eager to bet on its live-shopping format.

The company raised $545 million in the new fundraising round, according to a company statement. Whatnot has now raised roughly $1.5 billion since its founding in 2019.

The Hottest App in Retail Is Now Worth $20 Billion

The Hottest App in Retail Is Now Worth $20 Billion

Whatnot, fast-growing live-shopping platform, has nearly doubled its valuation in less than a year

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