Business
Church’s Texas Chicken partners with Project Pat on new song “Chickahhhn”
Church’s Texas Chicken launches a music video with Memphis rapper Project Pat, releasing the original track “Chickahhhn” on Oct. 27.
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Church’s Texas Chicken announced a partnership with Memphis hip‑hop legend Project Pat for an original track titled “Chickahhhn,” accompanied by a vintage‑styled music video that debuted on the brand’s YouTube channel on Oct. 27. The collaboration also features rising rapper Lil’ Lucky, whose social‑media remake of Project Pat’s 2001 hit “Chickenhead” sparked the joint effort.
The idea originated after Lil’ Lucky posted his Church’s‑inspired version of “Chickenhead,” catching the attention of both Project Pat and Brunner, Church’s creative agency. Brunner pitched the concept to Church’s, leading to the production of a new song that blends Pat’s signature Southern rap sound with contemporary influencers, while showcasing classic cars and the chain’s historic logo.
“Music is a powerful way to connect with people,” said Roland Gonzalez, CEO of Church’s Texas Chicken, emphasizing the brand’s strategy of using cultural moments to engage diners. The company, founded in San Antonio in 1952, is celebrating its 74th anniversary in 2026 and operates more than 1,500 locations across 25 countries, generating over $1.6 billion in system‑wide sales.
The “Chickahhhn” release follows a series of music‑driven activations, including a surprise appearance by rap veterans Juvenile and Mannie Fresh at a Chicago restaurant, where they served meals alongside staff. Church’s has also been working with up‑and‑coming hip‑hop artists to provide a platform for new talent, reinforcing its commitment to community‑focused experiences beyond food.
Owned by High Bluff Capital Partners and Future Standard since 2021, the fast‑food chain continues to leverage its nearly 75‑year heritage to fuse food, nostalgia, and pop culture. The new video’s retro aesthetic, featuring classic low‑rider cars and the brand’s vintage logo, aims to transport viewers back to the era that inspired the original “Chickenhead” track.
Why it matters: The collaboration spotlights Church’s use of music and nostalgia to deepen customer engagement, while reinforcing its market presence as a multi‑billion‑dollar franchise.